• J. Parks

The overall meaning of promotion is similar to advertisement but slightly different. Advertisement is an aspect of Promotion. Promotion is broadcasting a product/service to a public audience using pure content. It's about putting more personal thought into your content before promoting it. Advertisement also require a well-thought process but it's a commercial thought process because the user has to think from a audience point of view to make an sale. Promotion is a organic way to connect with the audience/customers and the most efficient way to build a brand.

Difference between Advertisement and Promotion.

As I explained one major difference between Promotion and Advertisement in the paragraph above, I realize another major factor between the two. When running a promotion, there is little to no cost compared to a advertisement campaign. Promotion is more for the loyal audience and advertisement is a tactic to gain new audience. That's why the ROI (return on investment) is important when running ads on social platforms because it's considered advertisement. The ROI don't too much matters when using organic promotion.

Promotion Features:

  1. Campaigns

  2. Photos

  3. Blog

  4. Events

  5. Video

Why Promotion is Important?

As a digital marketer, I believe organic promotion is mandatory when it comes to marketing. It's always best to have a genuine connection with the audience because it builds trust within the brand and audience. Once the trust is built, that's how some of the audience becomes paying customers. Not just any paying customers, the "loyal" paying customers. Which means the customers will buy naturally just because they want to support your brand.

Being able to connect with the people more personally is the biggest importance of promotion. Promotion will increase a companies sales higher than the expectations was before. The more often the people see's the company promotion, higher possibility of them engaging with the content. Engagement is a result you'll get after a successful promotion campaign, and engagement is a step closer to a sale. So without that promotion, it raise the difficulty of increasing the content's conversion rate.

  • J. Parks

Updated: Aug 4

Advertisement is basically when a product/services is announced to a public audience for recognition. Advertisement is a important marketing strategy to use in order to increase sales revenue. Use advertisement on the right platforms that suites the product/services and sales will increase efficiently. In order for a product to reach a massive amount of people, certain aspects of marketing as to take place. There are different aspects of advertising and some aspects work better than others.

Different aspects of Advertisement

  1. Campaigns

  2. Blogs

  3. Events

  4. Fundraisers

  5. Ads

How to Succeed with Advertisement Efficiently?

There are plenty ways to succeed with Advertisement, its all about which way is better for the user. One aspect to use that's efficient for majority marketers is paid ads. As long as the marketer is willing to invest the right amount into the social media platform, that platform will make sure to advertise the product to a massive target audience.

The Importance of Advertisement

The main purpose of advertisement is to keep the product or services in the audience presents. The more often the audience see the advertisement, the higher percentage of a conversion rate.If the product not in their face enough than it's a lesser chance of a sale. Always keep the product present to the people as much as possible.