Email Marketing

What is Email Marketing?


Email Marketing is the overall outcome a company should reach for after promoting and advertising their products. Email marketing is a segment of network marketing that allows people to contact one another via email. This method allows businesses to communicate with customers and keep them updated on their services. Emails can be a great way to maintain relationships, build trust, and provide excellent customer service for clients. Explains why email marketing is a major asset in digital marketing when communicating through the web. 

What is Lead Generation?


E-mail Leads is a perfect technique for media engagement. Collecting contact information from a website visitor to promote future products/services considered lead generation. Keeping leads updated on new material and products that the company has coming a great way to build brand awareness and earn loyal customers. This why re-targeting the audience is important because it don't let that website visit go to waste, turns the visit into a conversion.

Lead Generation

Sales Funnel

What is a Sales Funnel?


A sales funnel is a buying process a company takes a potential customer through before they close a deal on a purchase. A sales funnel contains several steps and each step the stranger accomplish puts them closer to making the deal or purchase.  

What are the phases in a Sales Funnel?

There are four main phases/steps in a sales funnel.


  1. Awareness. This the phase when the people first become aware of the product/services.

  2. Interest. Once the people are aware, this when the business owner capture their attention and make them wanna learn more.

  3.  Decision. After the people are interested in the product, they have to make a decision if its worth purchasing. Its the business owner job to create powerful content to convince the people that purchasing is a good idea. 

  4.  Action. This part all depends on if the first three steps were a success or not.